The city of Wildwood installed a large LED sign on the way into town to display public service announcements and advertisements. However, the sign’s brightness has been blamed for 57 car crashes, resulting in 34 hospitalizations and three deaths. It is now the second-leading cause of auto accidents in Wildwood, behind 'being a retard.' Ross Quito, a Wildwood resident, was driving back into town when the sign flashed an advertisement for pest control. Blinded by the light, Mr.